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Wednesday, 24 January 2007 |
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| collaborative research project |
ANA SOUSA'S BRAND.....
ANA SOUSA’s brand brings out women’s feminism and beauty at every moment. Her main concept for fashion is to satisfy the client’s desires, making clothing and high quality accessories with elegance, distinction, comfort and well-being.
Ana Sousa’s brand has a high productive capacity, with a production unit with excellent infra-structures, logical systems and latest genaration technology. It can also count on high scale economies, as well as production, creating an immediate satisfaction of orders at sale points.
It is not just one national brand, but a brand that has spread abroad. In Portugal, it was created in 1991 and was expanded under the multibrand concept. It was also in this year that the Be Woman line appeared. The Party Line was released in March 2000 and the Spanish market was chosen to receive Ana Sousa’s pilot-shop. In 2001, four new shops and a new line appeared. One at Algarve Shopping and the first franchised shop in Vila Nova de Famalicão, in April. In June, at Barcelos, the brand’s hometown and in September at Centro Comercial Colombo. The line Casual Wear was released in November.
Another four shops were opened in 2002. At the Armazéns do Chiado in February, in Campera in April, at the Fórum Aveiro in May and at the Almada Fórum in September. In April 2003, Ana Sousa’s shops appeared at Forúm Montijo and Odivelas Parque and in July 2004 another one at the Outlet Alcochete.
Ana Sousa also has shops in Gaia, Viana do Castelo, Viseu, Leiria, Faro, Bragança, Braga, Coimbra, Cascais, Loures, Seixal, Évora, Vila Real e Madeira.
In Spain, the brand has spread to many places since 1998.
Ana Sousa continued to spread her influence and entered to the Middle East market. A shop was opened in Kuwait in February 2002, and in September and October of the same year, in Al Khobar and Saudi Arabia. A shop was opened in Qatar in October 2003, and in Abu Dhabi and Riyadh in February and October 2004. |
posted by angel @ 12:36 am  |
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| 5 Comments: |
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Whoah, i'm not quite fond of this topic for obvious reasons but... they even went to "Abu Dhabi"? lol
What do they expect to sell there? xD
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Nice of you to introduce Ana Sousa, people only recognise Fatima Lopes and Tenente when it comes to Fashion in Portugal. My mother wears Ana Sousa clothing 4 a long time, I find it to be very attractive for classic women!
(",)Bjs
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That's a nice idea and as Silvia said, people (like me) only now Fátima Lopes, so it's great to talk about others that are also important and contribute for the country international image.
Good work
Big kisses ^_^
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I know all the collections of Ana Sousa. Sometimes my older sister buys her clothes there.
Although she's not one of my favorite stylists. ;) I think that Tenente and Augustus are better in designing women clothes. But the idea of talking about Ana Sousa was very good. And her clothes are less expensive than the other ones that I referred. ;)
Lots of kisses!!!******************
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I already know Ana Sousa's clothing and as Silvia said it is "very attractive for classic women". I'm not a big fan of fashion but I know recognise a good stylist..! ;)
nice work :)
kiss*
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Whoah, i'm not quite fond of this topic for obvious reasons but... they even went to "Abu Dhabi"? lol
What do they expect to sell there? xD